Broadcast Weather Front

Problem

Gannett’s broadcast news properties had unique needs that weren’t met by the USA Today redesign. Weather is a huge focus for broadcast and very important to their viewers. Branding and the anchors needed to be prominently featured on the page.

Solution

We created new modules to prominently feature the station’s weather personalities, a daily forecast video and a space for sponsorship. We also designed the 7-day and 24 hour forecast charts to tie in with the look and feel of the charts on the televised broadcasts.