Subscription Process Re-Design
Problem
With the upcoming redesign of all of Gannett’s local newspapers, we wanted to update the subscription process to be simpler, more user-friendly and fit better with the new design.
Solution
We adopted a single page subscription flow that uncovered more options as you went through the process to reduce the number of abandoned purchases. As you continue through the flow, the subtotal box to the right follows you through the process.
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